Located near the top of Positano, in a commanding position, overlooking its enchanting and evocative white landscape and both the beaches, Hotel Villa Franca was originally an old seigniorial villa which was opened in the 1940', as a bar with a few sleeping rooms. Was remodeled to include tiled floors, stone from Vesuvius and lacquered terracotta vases, to produce a unique fresh and memorable look, completely blended with its original architecture.

Bay blue, lemon yellow, and cool white are the colors that where chosen to make this an elegant stress-dissolving retreat, set halfway up the town from the beach. The rooms which are not large, have been  beautifully and rom...